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Sales & marketing consultancy
We specialise in ‘turning good companies into great ones’ - Let’s take your company DNA fingerprint and develop a roadmap to success!
Sales and marketing audit
We believe an effective sales & marketing audit is essential to the development of an effective strategy.
As a result, our sales & marketing audit analysis forms a key part of the way we work with our customers.
A sound, in-depth audit analysis will provide a solid basis for any subsequent strategic development.
Objectivity
We call it ‘the company DNA fingerprint’
It involves taking an objective view on your entire marketing and sales efforts and then developing a strategy to move forwards, we take absolutely everything into account at this stage, with meticulous attention to detail.
We believe it to be the first, most critical step towards developing a plan for change. You can’t beat detailed planning and we can’t design or implement a plan for change unless we know what we’re dealing with.
Detail
We would look at everything related to your sales and marketing efforts:
- sales & marketing effectiveness
- web strategy
- lead control
- conversion ratios
- sales costs
- use of technology - CRM database
- customer care policies and ‘habits’
- individual sales staff attitudes and skill levels
- your corporate culture
Let’s have a look at the quality of your customer communication and see how it looks from their point of view. How honest, how enthusiastic, how caring and how often!
“in other words how good is your customer experience”
Focus
We need to know in detail ‘what you are doing now’ so that we can establish your best and most effective road forward - we call it ‘the roadmap’
We are only focused on your marketing and sales efforts, we see it day in and day out, great companies with brillant products but a sales and marketing strategy that doesn’t match.
We are often asked . . . “seriously in this economic climate what can you do to help?”
the answer - let’s find out!
OK so there’s fewer sales out there!
However, that simply means you have to take more market share!
Integrity
Meticulous attention to detail, that’s where it starts - it’s too easy in a difficult market to make excuses and end up with a self-fulfilling prophesy.
Integration
We have to make sure that all the information used to establish the existing reasons for success or failure are genuine, only then can we develop a plan to move forwards. Every single enquiry is a potential sale, you need to have a system in place to remind, motivate and encourage your salespeople to do a spectacular job.
Once we have developed the roadmap we would enter into an agreement with you for a period of time.
Partnership
Implementing a long term, realistic strategy will ensure you get the results. Our clients stay with us for years, for good reason. We are told time and again that we are a positive, motivational, committed team to work with, we are focused on success - success for our clients, success for our products and it goes without saying- we share in the success for ourselves!
Ask yourself these 6 key questions:
- Do you have sufficient quantity and quality enquiries to work?
- Do your salespeople empathise, connect with & excite your clients?
- Do you have a reliable system to ensure consistent client contact?
- Can your salespeople (and you) see real-time performance stats?
- Is their level of motivation as high as it should be?
- Most importantly, are they enthusiastic about coming to work?
