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Google SEO
Google search engine optimisation - Google now represents over 75% of all the searches on the web (that’s what you call market share) so it’s important to take your search engine optimisation seriously! - the Google search facility enables potential customers to do research and fi nd products and services from their armchair.
So, how does Google decide which site to list and more importantly how does Google decide who goes to the top? Google has an algorithm for measuring site importance and relevance, it takes into account numerous factors when ranking your site and gives a rating of 1-10:
The ‘PageRank’ algorithm looks at the quantity and quality of links from other sites to your site, links from relevant sites are critical to your position.
SEO is a continuously changing process and the search engines update and change their algorithms regularly, so you need to use a company that deals with SEO on a regular basis to ensure you get the best advice on your website - talk to us - we love it!
Top Google tips:
- Make sure links to your site are related to your industry Google takes into account the number of times you mention a search term in your site and takes into account the names of images and alt text (the alternative text box that pops up on mouse hover)
- Include reference to your product or services in your alt text Image names are also used by Google to compare with your content, so don’t make the classic mistake of calling images “image1, image2 etc”
- Make sure you use filenames that match your search criteria, you can check your PageRank by installing Google Toolbar it’s free
- Use Google Toolbar to compare your site with the competition - find your quality rating and theirs! Don’t forget, you’ll get penalised for overuse of keywords
- Test your site with Google Toolbar to achieve a high quality rating, make sure you have your keywords and descriptions relevant to the page content
- Don’t use the same keywords on all pages - match it to page content for relevance.
- If you use submission software you will be penalised so submit manually!
